Feelings or facts?
Today I can tell a checkable fact from emotional language in adverts and campaigns.
A Look back3 min
- 1.
Ola tasted one oat biscuit from a tin and said, “All the biscuits in the tin are oaty.” Which label fits this claim?
Hasty generalisationSafe generalisationFalse dilemma - 2.
Sam says, “We can only pick apples or pears, so plums are out.” Which statement about Sam’s claim is correct?
A false dilemma: the list has more than two fruitsThe chart shows Sam is rightSam’s claim is a verifiable fact - 3.
Sort these four sentences from a made-up village leaflet into the two columns.
A pupil survey: most liked the library.Imagine the lonely books in the dark.The report was signed and dated.Think of the heartbroken readers.Evidence Emotional language
B Watch me, then you4 min
In this made-up town, a bike shop poster says: “Wobbly brakes could hurt someone you love. Our brake kit is £25. Do not leave it until your brakes fail.” Sort the facts from the feelings.
Fact: the brake kit costs £25. You could check that with the shop.
Feeling phrases: “could hurt someone you love” and “do not leave it until your brakes fail.”
So the poster has 1 fact and 2 feeling phrases.
- 1.
Look at the bar chart. Which poster used the most feeling phrases?
Bike shopDog foodBus pass
C Your turn6 min
In this made-up village leaflet about a pond, circle whether each sentence is a verifiable fact or emotional language.

- 1.
“The pond was cleaned on 12 May.” Is this a verifiable fact or emotional language?
Verifiable factEmotional language - 2.
“Every bird on this pond is at risk, so please act now!” Is this a verifiable fact or emotional language?
Verifiable factEmotional language - 3.
“The council tested the water in March.” Is this a verifiable fact or emotional language?
Verifiable factEmotional language - 4.
“Without your help, the pond will die forever.” Is this a verifiable fact or emotional language?
Verifiable factEmotional language
Say it out loud: What word or phrase told you which one it was? Could someone check it?
D Spot the mistake3 min

- 1.
What is missing from Mia’s reason? Write one or two sentences.
E Think deeper4 min
Make a made-up poster for a dog-walking club.

- 1.
Write one checkable fact and one emotional phrase for your poster. Say which is which, and why.